Podcasts have taken over the world! Well, at least for a lot of audio content consumers. Statistically, podcasts have never enjoyed more listenership than at present. Although audio blogging, as it was known then, started in the 80s, it reached a turning point in 2005 with the advent of the iPod. Since then, it is estimated that over 700 000 podcasts have been created, with over 30 million episodes of content.
In America alone, it is recorded that over 90 million people subscribe to podcasts monthly. Now, imagine the numbers of the podcast audience worldwide.
As an aspiring podcaster, or someone who wants to stay relevant in these changing times, you have to keep with the tide. This article will look into what makes podcasting such a popular medium today, for the content creator and the consumer as well.
Advantages For The Listener
Let’s face it, our world has become so much busier and every minute counts. With our time and attention stretched in various directions, it’s difficult to find time in the day to treat ourselves to things we enjoy. This is when podcasts come in handy. You can conveniently subscribe to shows that are to your liking or interests, download them to your device, and enjoy them at your own convenience. You can then listen to your favorite podcasts at the gym, whilst travelling to work, doing your house chores or even at the end of the day as you unwind after a busy day.
With the rapid growth of the podcast industry, there is something for everybody out there. The consumer is therefore spoilt for choice of content. From health and fitness, to rocket science, and even news updates, there is so much content to choose from. Because there are more podcasters now, content has also become of a higher quality and engaging. This is also a plus for the consumer as they are assured of quality content for whatever topic interests them.
If entertainment is what you are looking for, there are many podcasters that have you covered. From light hearted conversations to hilarious comedy, there is a lot of engaging content in the podcast arena. The great part is you can plug into your world of entertainment as you go about your day.
Everyone loves a great bargain. From such a huge catalogue of information, entertainment and inspiration, many podcasts are absolutely free. Yes, you heard me right, free! You therefore don’t have a reason to hold back on downloading podcasts that you enjoy.
Check out the video above and look out for the concluding part (Part 2 of 2) of why podcasts are great. I talk about the benefits to the podcaster and why all of it matters.
P.s: I suggest you download the app to see more. Download the Afkloud App Here